Understanding your AI visibility metrics

AVI — your AI Visibility Index

AVI is a 0–100 score summarising how visible your brand is across the engines and prompts you track, weighted by how prominently you're mentioned. Watch the trend, not the absolute number: a rising AVI means AI assistants are recommending you more often.

Named vs sourced

There are two ways to appear in an AI answer: being named as a recommendation, and being cited as a source the answer was built from. Both matter — named drives brand consideration, sourced drives clicks. The Named vs Sourced view shows where you stand on each.

The perception map

The Brand Perception Map places you and your competitors on two axes built from how AI answers talk about each brand. It needs mention data on more than one brand to render, so it fills in after a few runs with competitors configured.

Citations and citation gaps

Asheard tracks which of your URLs engines actually cite — and, more importantly, the citation gaps: source pages where several of your competitors are mentioned and you are not. Those pages are your outreach and content hit-list.

The Insights page

Insights pulls everything into one page per project: AVI scorecard and trend, a weekly narrative in plain language, the engine radar, the rank×AI quadrant, and a prioritised list of recommended actions.