Rank tracking explained

Keywords, devices and locales

Every keyword is tracked for a specific country, language and device (desktop or mobile). You can edit a keyword's locale later — position history is kept, but current positions reset since a keyword in a different market is effectively a new keyword.

Runs and scheduling

Checks happen in runs — one run covers the keywords in scope and spends credits accordingly. Run manually whenever you like, or schedule recurring runs so your charts build themselves. If part of a run fails, the unused credits are automatically refunded to your balance.

Reading the rankings table

• Position — where the domain ranked in the latest run, with change vs the previous run.
• Best — the best position ever recorded for that keyword.
• URL — the page that ranked. If the selected device has no ranking, the other device's URL is shown with an "· m" or "· d" marker.
• AI Overview — flags whether Google shows an AI Overview for the query, because those results change what a #1 ranking is worth.

Tags and import

Group keywords with tags (brand vs generic, product lines, funnel stages) and filter every view by them. Bulk import is available from the Import page if you're migrating from another tool or a spreadsheet.